A view of the menu from the Fulton Street location of Madcap Coffeeįrom the café, we moved to their training & tasting area. It is a story of the farms, the roasters’ relationships with them, and the craft of growing/processing the coffee in a way that is profitable, sustainable and produces the best coffee available. The story and process of coffee is so much more than the black drink we enjoy. These types of stories are one of the main reasons why I love coffee. We discussed their relationships with coffee farms, the process of traveling to find new coffee and visit farms, and how MadCap handles pricing of the green coffee to make sure it is profitable and sustainable for the farmers. Most of their coffee relationships are perennial, like their relationship with Luis, which has been going on since 2010. While drinking it together, we discussed MadCap’s approach to buying coffee, which includes almost all direct relationships with the farmers. We started in their café and enjoyed a cup of a Colombian coffee from the farm of Luis Reinosoi, which was a beautifully complex cup of coffee with robust fruit and citrus notes. I met with Andrew Grassmick, their Roastery Manager, who has been with MadCap nearly since its inception in 2005. I learned a lot about Madcap, their approach to coffee and more. We look forward to sharing our coffee and values with this community while building meaningful, long-term relationships with the residents of Leland and all of Leelanau County.A few weeks back while visiting Grand Rapids, I had the awesome opportunity to go to Madcap Coffee and do a roastery tour at their Fulton Street location. “Blue Boat’s dedication to community and specialty coffee these past eight years helped introduce Madcap to thousands of new consumers and elevated our reputation in the process. “We are thrilled to officially welcome Blue Boat Coffee and its staff into the Madcap Coffee family,” said Trevor Corlett, Madcap founder and co-CEO. The acquisition is part of Madcap Coffee’s ongoing growth strategy with a focus on building brand awareness through owned retail locations, intimate café footprints, and broader wholesale distribution in northern Michigan and the Leelanau Peninsula. A site development plan for the winter off season will see Madcap’s operational support, equipment and branding introduced to the space, with a target reopening set for March 2022.
23 and will continue to operate the café with its current staff and menu through the end of 2021. Madcap took ownership of Blue Boat Coffee and its N. I’m so pleased to pass this torch and welcome the brand into Leland and our small business community.” “Madcap’s reputation for premium coffee and excellent hospitality helped us build Blue Boat into what it is today.
“As both a fan and loyal wholesale partner to Madcap Coffee, when I made the decision to sell, they were the logical choice to buy Blue Boat,” Kurnick said. Since April 2019, the café had been owned and operated by Leland resident Susan Kurnick. Blue Boat staff also underwent regular barista training and coffee education with Madcap’s in-house experts each season. Since opening in 2014, the café has served exclusively Madcap coffee and sold the roaster’s whole bean coffee to customers. Prior to Madcap’s acquisition, Blue Boat - the Fishtown-adjacent café and coffee destination known for its blue to-go cups and its popularity with locals and vacationers in Leland - was a wholesale partner of Madcap Coffee Company. Blue Boat is the award-winning specialty coffee roaster’s fourth café location in Michigan and its first in Leelanau County. 16, it acquired Leland-based Blue Boat Coffee. Madcap Coffee Company is beginning an expansion in northern Michigan with the acquisition of a café in Leland.Īs part of the brand’s regional growth and expansion strategy, Grand Rapids-based Madcap Coffee Company said Thursday, Sept.
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